Whether they are making an
investment, buying a new computer, shopping for clothes, or booking travel,
consumers expect a relevant and compelling online experience. As competition
in online sectors – including banking, insurance, investment, retail, telecommunication,
travel, hospitality, media, entertainment and others – increases, and as
consumers demand an ever more satisfying online experience, companies in
all these sectors are looking for new ways to maximize their e-business
success.
Only ATG's solutions for e-sales will give your customers a consistent,
integrated, multi-channel e-shopping experience; help you solve your most
pressing online sales challenges; and enable you to strengthen your customer
relationships to sustain their long-term satisfaction and loyalty.
ATG has helped companies including A&E Television Network, Best Buy,
Bookspan, Hyatt International, InterContinental Hotels Group, Kodak, Lladro,
Neiman Marcus, Smith and Hawken, and Walgreen Company increase revenue,
reduce transaction abandonment and decrease costs.
The ATG difference
ATG is uniquely able to help your company create
a more targeted, relevant, and compelling buying experience for your customers
– translating into higher sales for you. ATG e-Sales solutions will help
you:
Use more sophisticated profiling– Match your offers to customer interests. The key to
operating a successful commerce Web site is being able to gather relevant
information about your customers' interests and Web site activity, and then
using that information to present offers targeted to their specific profiles.
Get a handle on transaction abandonment– Reduce transaction abandonment rates and increase revenue
by understanding where in the purchase process your customers are leaving
you; and then provide the incentive that will motivate a purchase.
Improve promotional up-selling
and cross-selling – Increase incremental sales by better understanding what
Web site activity will trigger an up-sell or cross-sell, and under what
condition.
Simplify catalog management– Easily
manage promotions, scenarios, and price lists, with a simple and logical
process.
The ATG e-sales solution includes:
ATG Adaptive Scenario Engine (The Engine), which
provides the essential functionality required to deliver the truly personalized
and targeted marketing, sales, and self-service applications you need to
foster an adaptive rapport with your customers, differentiate your online
business, and enhance customer loyalty. The Engine maintains customer profiles
and activity information, enables market segmentation and targeted content,
and manages scenarios adapted to individual customers or market segments.
Contributing to the power of the Engine are our exclusive ATG Scenario PersonalizationSM
and repository integration.
ATG Commerce, which provides the industry's most
comprehensive online selling solution for building strong relationships
with consumers, businesses, and channel partners.
ATG Campaign Optimizer, a split market testing
solution that lets business users assess Web site effectiveness and ensure
that site browsers convert to buyers.
All this rich content segmentation data, customer
scenarios and more may be created, version-managed, approved and deployed
via our robust ATG Content Administration.
Next Steps
For more information, please contact D2C2 at sales@d2c2.com.
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